For those guided by a sense of discovery and admiration for the authentic, the original Las Vegas – an hour east of Santa Fe on the backdrop of the Sangre de Cristos in San Miguel County – delivers a true wild west ride through New Mexico’s unvarnished history so you can discover new adventures down old trails.

That’s what $90K buys for the city and county to date. The meeting, all 2½ hours of it, consisted of a conference call with the company in Tennessee telling us of their progress. Once there’s approval from the city and the county, the company moves to the creative process. I’m assuming/hoping that the creative includes a logo and simple tagline for advertising.

Believe it or not, the above statement covers all the bases we required of Northstar. There’s a lot of important info in that sentence, but it’s also too loch to be used as a tag line for most ads.